This visitor submit is by Karol Okay of Online Business Design weblog.
Running a blog isn’t solely about placing collectively 400-2,000 phrases of textual content and publishing them in your WordPress web site. As a blogger, you’ll be able to select from a a lot larger number of doable weblog submit sorts (and content material on the whole).
Let me be trustworthy and admit that I’ve wished to compile this form of record for a very long time. Developing with new concepts for posts each couple of days may lead you to a tough cease on a brick wall in a short time… I imagine author’s block is the extra politically appropriate title for such a state of affairs.
One of the vital efficient methods of preventing author’s block is having an enormous useful resource file, containing numerous concepts and frameworks for brand spanking new posts. Moreover, writing commonplace, old-school weblog posts can get boring in a short time. That’s why each blogger wants some selection by way of content material in the event that they need to be doing this for an extended time period.
This record is split into a few sections relying on the aim and traits of every content material kind. Be happy to deal with it as a useful resource file ≠ñ you don’t should undergo the entire record directly.
Article model posts (aka commonplace weblog posts)
1. How-to/tutorial posts
This is among the hottest submit sorts and one which arguably brings essentially the most worth to the reader. Crucial factor to concentrate on whereas writing it, is to provide some particular info on easy methods to do/carry out/attain/attain no matter is promised within the title of the submit. Movies and pictures work very effectively as extra sources for how-to posts.
2. Information posts
Usually utilized by larger blogs, leaders in a given discipline which have their finger on the heartbeat always. They’re normally quick (lower than 500 phrases) and share an essential piece of reports in a given market. There are a few downsides if you wish to make them an essential a part of your publishing schedule: it’s a must to be quick (there’s nothing worse than yesterday’s information), information has a brief expiration date (it’s onerous to show a information submit into a bit of evergreen content material), and eventually, it’s a must to be publishing them at the very least as soon as a day.
3. Definition posts
A.ok.a. Wikipedia-style submit. What you mainly do is select a time period that has a major significance in your discipline and outline it utilizing easy language, so the time period is simple to grasp for somebody who’s new to the subject.
4. Commonplace record posts
Record submit is among the hottest submit sorts in use right now (you’re studying one proper now). The fundamental concept is that you simply take a subject or an issue and also you attempt to give you a variety of separate options to it. Record posts are so well-liked as a result of they’re extraordinarily simple to comply with. Every level is normally not associated to the opposite ones, which implies that even a distracted thoughts can get plenty of worth from the entire submit. Record posts are additionally nice for bookmarking or sharing with associates—exactly due to their reader-friendly building.
5. Useful resource/hyperlink record posts
Similar to commonplace record posts. The distinction is that now you’re not arising with the content material by yourself, however trying to find invaluable info elsewhere and, ultimately, sharing hyperlinks to what you have got discovered. This sort of record submit could be very well-liked recently and plenty of profitable bloggers are utilizing it as one of the crucial essential components of their publishing schedule. This type of posts are likely to get plenty of backlinks attributable to the truth that individuals who have been featured usually wish to let their readers learn about that truth, in order that they go forward and point out it on their blogs.
6. Profile posts
A profile is a submit specializing in a selected individual, normally somebody well-known or essential in a given discipline. Profiles normally cowl issues like: why the individual in query grew to become well-known, what’s so particular about them, what they’ve completed, and what’s their historical past and background. There aren’t any particular guidelines of making a superb profile submit. It’s a must to select your goal, discover as a lot fascinating details about them as you’ll be able to, and mix it into an article.
7. Case research
Case research current a manner of fixing an issue primarily based on a real-life instance. They’re normally constructed in a step-by-step method presenting every step in an in depth manner, and explaining why this particular answer has been chosen. Case research normally finish with a roundup of all the things that has been completed and current the ultimate outcomes.
8. Issues-and-solutions posts
That is comparable submit kind to case research, solely right here, the answer doesn’t should be one which has already been utilized. It may be an outline of a theoretical answer to an issue, or an concept value contemplating for different individuals battling the identical drawback. For instance, let’s take a look at newbie bodybuilding as a subject. One of the vital frequent issues in that discipline is gaining lean (fat-free) physique mass. A bodybuilder-blogger may create a submit focusing on this particular drawback by giving a variety of doable options, like introducing a particular eating regimen, completely different exercise regime, completely different hours of sleep, and so forth.
9. Comparability posts
Each discipline has some particular traits or issues that may be solved by many alternative means. Comparability posts take two or extra doable options and evaluate them to 1 one other. Numerous features of those options should be taken under consideration if the entire submit is to be invaluable. It’s additionally good to level out a winner on the finish. A number of the issues you’ll be able to evaluate in opposition to one another are: software program, books, programs, corporations, and many others.—even individuals.
There’s nothing like a superb story. Tales are ones of essentially the most reader-friendly kinds of weblog posts. We ñ people ñ are used to listening to tales ever since we had been youngsters. The ability of tales lies of their potential of disguising sure messages whereas describing seemingly unrelated conditions. You’ll be able to create a narrative about somebody who wished to do one thing however failed as a result of they didn’t know an important components of X, the place “X” is the factor you need to share along with your readers… Simply an instance.
11. Controversial posts
The reality is individuals wish to learn controversial articles even when they don’t agree with the writer. That being mentioned, not each writer has sufficient balls to write down such a factor. Apparently sufficient, making a controversial submit isn’t that tough. The best manner of doing it’s to select a subject, write down your ideas about that subject, after which sharpen them as much as the purpose of absurd. You should utilize some sarcasm whereas doing so. Right here’s an instance. As an alternative of claiming “some Web advertising suggestions revealed on-line have only a few doable functions in actual life,” say “each Web marketer is aware of nothing about real-life enterprise”—robust, to the purpose, and straightforward to disagree with.
12. Inspiring posts
Often an inspiring story about somebody (hopefully, an underdog) reaching one thing. The primary message right here is “if he can do it, so can I.” The one drawback is that it’s not that simple to search out one thing fascinating sufficient to be was an inspiring submit.
13. Analysis posts
A step-by-step information on how you’re (or another person is) researching a selected subject. For instance, you’ll be able to share the way you’re doing all of your key phrase analysis, or the way you’re trying to find a digital assistant to rent, or the way you’re doing market analysis to give you an inventory of potential companions and opponents.
14. “What others are saying” posts
This can be a mixture of a analysis submit and a hyperlink record submit. The primary concept is to discover a subject and discover different individuals sharing their opinion on that subject. Typically it’s higher to not fake that you’re essentially the most educated individual in a given discipline, however share the opinions of different specialists as an alternative. It’s the factor Napoleon Hill was well-known for.
15. “What if” posts
A hypothetical submit about one thing—”What would occur if X?” type of factor. To start out, select an fascinating subject, discover a component that’s sure to exist in that discipline, and attempt to write a submit about what may need occurred if that component by no means existed. For instance: “What if WordPress was by no means invented?”
16. Parody posts
A satirical view on a given subject. The best manner of arising with such a factor is to decide on one other publication about one thing, be aware down among the concepts introduced in it, and lengthen them to the purpose of absurd. For instance, many building-a-successful-blog gurus let you know in regards to the significance of commenting on different blogs. In response, you might write a submit on “why you have to touch upon 1,374 completely different blogs a day if you wish to achieve success.”
Unconventional weblog posts
17. FAQ (Regularly Requested Questions) posts
I’m certain you recognize very effectively what that is about. The one drawback with arising with these type of posts is the “ceaselessly” half. If you wish to create a FAQ style post you have to have an viewers to get the questions from. Making a faux FAQ containing just some imaginary “ceaselessly” requested questions is the most important sin of all of them.
18. SAQ (Ought to Ask Questions) posts
The same kind to the earlier one, however this time you, because the knowledgeable, present an inventory of questions and solutions your viewers ought to be asking you. The trick right here is that ceaselessly requested questions should not all the time those which are an important (that’s as a result of individuals don’t know what they don’t know), so in a SAQ submit you’ll be able to current your experience and ship a lot worth to your readers.
There are tens of blogs that focus solely on critiques of varied services and products, largely within the tech/gadget area of interest. I’m not telling you to begin posting solely critiques any more, however submitting one every so often certainly can’t harm you. As well as, you’ll be able to embrace your affiliate hyperlinks and make some cash alongside the way in which.
I’m certain there’s plenty of potential individuals you’ll be able to interview: specialists, celebrities, extraordinary individuals who have managed to do one thing important, individuals sharing their success tales, corporations, different bloggers. Simply go searching your area of interest and I’m certain you’ll discover somebody fascinating.
The interview itself will be completed in a few other ways. You’ll be able to meet with somebody in individual (the standard manner). You’ll be able to mail them your questions and they’re going to mail you again the solutions. You’ll be able to name them through Skype or cellphone. You are able to do a twitter interview (tweeting backwards and forwards questions and solutions). Principally, there aren’t any limits. Typically being inventive pays rather a lot, so attempt to give you your personal methods of doing interviews.
At any time when you have got an enormous library of sources, your personal posts, notes, and many others. you’ll be able to mix them and switch into an e book, after which announce its launch in a normal weblog submit. Top-of-the-line examples of utilizing your current weblog posts to create an e book is the work of Darren Rowse in 31 Days to Build a Better Blog. After you have your e book prepared, one of the simplest ways of delivering it’s, in fact, as a PDF obtain. The truth is, creating ebooks will be enjoyable—one thing I discovered for myself when placing collectively my own ebook.
22. Particular reviews
It’s like an e book, solely smaller, normally specializing in only one facet of a given discipline, and most often delivered freed from cost. Apart from that, you’ll be able to method it the identical as creating a normal e book, and after getting it prepared, announce this truth in a weblog submit.
23. Cheat sheets
As Wikipedia defines it, “a cheat sheet is a concise set of notes used for fast reference,” and that’s precisely what it’s. I’m certain that yow will discover many guidelines, tips, strategies of doing/utilizing one thing that pertains to your discipline or area of interest. You simply should put all of it collectively in a neat PDF file and share it along with your readers. Simply to provide you some examples of good cheat sheets: Cheat Sheets & Quick Reference Cards for Developers.
A guidelines is a set of particular steps that should be taken so as to full a activity. Subsequent to the headline of every step there ought to be an empty field the place the individual utilizing the guidelines can put a tick as soon as the step has been accomplished. This forces you to make use of the PDF format as soon as once more. After you have the guidelines prepared, write a submit describing what it’s for and easy methods to use it.
Infographics are extremely popular in right now’s Web. They’re cool to have a look at, current info in an easy-to-digest method, present plenty of worth, and have a excessive share-with-a-friend issue. The one draw back is that they’re very time consuming to create. And most often it’s a must to delegate this work to somebody (or work along with somebody) if you need the ultimate outcome to be distinctive. Nonetheless, they’re value to contemplate when you’ve got the time and the sources. Listed here are some examples of nice infographics: Infographics for Web Designers: Information You Ought to Know, 12 Amazing SEO Infographics.
In my view this is among the greatest issues you are able to do to your weblog after getting a average readership. By “average” I don’t essentially imply the numbers, however individuals’s engagement along with your posts.
The fundamental concept is that this. You announce a venture that you can be taking part in (or are an writer of) and invite your readers to participate in it, and share their outcomes. An awesome instance is what Pat and Tyrone have completed with the Niche Site Duel venture.
27. Open inquiries to your readers
That is normally a really quick submit. Only a single query to your readers about no matter subject. However, in fact, it must be one thing associated to your area of interest, and it must be one thing that truly pursuits you, one thing you need to know … possibly as a part of analysis to your upcoming submit. Publishing this sort of submit might help you tighten the connection along with your readers and encourage among the quiet ones to talk up. The one draw back is that it’s a must to have a average readership so as to make this work.
28. Beginning a debate
Much like publishing an open query, solely this time you’re saying what’s your opinion at first of the submit, and let your readers choose a facet, to allow them to share their very own arguments in favor or in opposition to. Yet another time … it’s a must to have an viewers for this to work. When you take into account the controversy completed you’ll be able to shut down the feedback and write a follow-up submit declaring among the most essential elements of the controversy.
29. Presenting an current debate
Let me simply provide you with an instance. Some time in the past, Corbett Barr revealed a submit presenting a debate between Pat Flynn and Everett Bogue on whether or not you should allow comments on your blog. The controversy has been ready earlier by interviewing each side giving them the identical questions, after which letting them check out one another’s solutions so they may react to them. This can be a nice concept and I’ve to implement it myself within the close to future. I encourage you to do the identical.
30. Surveys and polls
Yet one more manner of connecting along with your viewers. This time once more you’re the one asking questions. A easy ballot consists of 1 query with a variety of doable solutions. For instance: “Which member of the A-team do you want essentially the most? 1. Hannibal, 2. Face, 3. Murdock, 4. B.A.” There’s a variety of completely different WordPress plugins that may give you a chance of making a ballot.
A survey is normally one thing a bit larger. As an example, a questionnaire containing a variety of poll-styled questions in addition to essay questions, and easy fill-in-the-blanks. You’ll be able to search the WordPress plugin listing to search out an acceptable plugin for this too. Surveys certainly present a lot invaluable details about your viewers, which makes them value contemplating after getting an engaged readership.
31. Crash programs/gathering posts
This can be a type of submit consisting of hyperlinks to different submit throughout the similar subject, and possibly some extra remark or content material. As an example, this guitar weblog sharing info on how to learn guitar chords. Every chord will get its personal submit, and on the finish of the collection there’s one massive gathering submit that includes the hyperlinks to all the opposite posts and a few extra suggestions and sources. In the long run, the entire submit appears like a type of crash course on studying guitar chords.
32. Twitter posts
As a way to create such a submit what you want is a subject, ideally a trending/well-liked one, and a while. Simply go to twitter search and discover some fascinating tweets in regards to the subject. You could search by key phrases or by hashtags. After you have a set of 20+ tweets you’ll be able to mix them into one “what persons are saying” submit. This will sound like a straightforward manner out, however in actuality these posts will be very informative and, in lots of instances, very humorous.
33. Earnings/visitors/expense reviews (month-to-month)
Highly regarded recently. A number of the greatest examples will be seen at Think Traffic and Smart Passive Income. What you do is solely check out your Google Analytics account in addition to your checking account and report any adjustments evaluating to the earlier month. After all, it’s a must to be comfy with sharing this sort of info. The opposite drawback is that telling those that your visitors is at 346 monthly and also you earnings at $12 monthly may not be the most effective social proof doable.
Contests are an effective way of connecting along with your viewers and even getting an viewers within the first place. Crucial component of a contest is the prize. It must be one thing value competing for, which imply it entails spending some cash or discovering a sponsor. The theme of the competition will be something. For instance: “whoever sings the very best be aware wins an iPod”—you get the purpose. Entries will be submitted through e mail or, ideally, through a remark under the submit. It’s as much as you.
One thing much like a contest. The one distinction is that the winner isn’t chosen by somebody, however will get drawn randomly. Apart from that, similar guidelines apply.
One other concept that’s much like a contest. The primary concept of a race is to provide your viewers a selected activity to do, and the primary individual to finish it wins. It is likely to be one thing like: “first individual to publish 20 feedback this month on my weblog wins an iPod.” The primary good thing about such a factor is that aside from the winner submitting 20 feedback you might get the runner up submitting 18, two individuals submitting 17, and so forth. So ultimately, operating a race may deliver you a lot extra feedback than 20. Simply an instance. The foundations of operating a contest apply right here too.
How is it any completely different from a ballot or a survey? Properly, a quiz isn’t a device so that you can discover out one thing about your viewers, however a device to your viewers to search out out one thing about themselves, normally in a humorous and entertaining manner. An awesome instance is a quiz that may be discovered at theoatmeal.com, titled How long could you survive chained to a bunk bed with a velociraptor?. It turned out to be an enormous hyperlink bait for theoatmeal and resulted in #1 rating in Google for the phrase “bunk mattress”, whether or not it was supposed or not. Plus, on the finish of the quiz you obtain a cool badge which you’ll be able to embrace in your weblog or share on Fb. I’m certain you can also got here up with one thing quiz-worthy in your area of interest.
38. Software program, instruments, scripts, plugins, themes, companies
You should utilize a weblog submit to announce your new software program, device, plugin, service, and many others. Share some details about the factor—what it may possibly do, who it’s for, how and when to get it, and so forth. This is likely to be a great way of notifying your readers of what’s occurring in your online business, what you’re as much as, and what’s in it for them. You will get some concepts for brand spanking new companies or merchandise by doing a brainstorm and researching what your viewers is likely to be desirous about. After all, to make it occur it’s a must to know your viewers first.
Each day extra bloggers begin to publish comics as a continuing component of their publishing schedule. Check out Web Designer Depot. In case you are, or can get, somebody who can create the precise comics, it is likely to be a great way so that you can develop your viewers and provides them one thing that’s very simple to digest. It may be a pleasant hyperlink bait as effectively. Two examples of comics-only blogs: xkcd and Wulffmorgenthaler.
No additional rationalization wanted. Clearly, it’s not a superb match for each area of interest, however who is aware of? Perhaps it’s good for yours.
41. Icons and different graphical freebies
That is one thing that works effectively within the design area of interest, which isn’t very shocking. Designers are all the time on the hunt for some recent, ideally free, icons/buttons or different graphical instruments. Attempt to modify this technique to your area of interest. For instance, when you’ve got a images weblog you may share some free inventory images on Artistic Commons license. Should you’re within the enterprise growth area of interest you might get some Microsoft Phrase templates designed for you after which share them along with your viewers. It’s not nearly icons.
Should you’ve ever given a presentation on no matter subject I’m certain you continue to have the slides someplace in your laptop. You’ll be able to add them to Slide Share after which embed them in your weblog submit. Contained in the submit you’ll be able to describe what the presentation is about, point out when and the place you gave it, and encourage your readers to re-embed it on their very own blogs.
Audio weblog posts
43. Mp3 recordsdata (as a podcast)
First issues first: what’s a podcast? Quoting Wikipedia: “a podcast is a collection of digital media recordsdata (both audio or video) which are launched episodically and infrequently downloaded by way of net syndication.” Translating it into plain English, a podcast is usually a collection of mp3s launched in a sequence. Most likely the most effective concept is to register your podcast in iTunes and get some recognition there.
In the case of the content material itself, a podcast can include no matter you need. You can provide tutorials on numerous matters, inform jokes, even learn poetry. Be happy to browse the iTunes listing to get some concepts.
These are much like textual content interviews, solely this time you conduct them over the cellphone or Skype and document all the things alongside the way in which. You then share them as an mp3 in your weblog or flip them right into a podcast in case you’re planning to launch a couple of interview.
Once more, some individuals you’ll be able to interview embrace: specialists, celebrities, extraordinary individuals who have managed to do one thing important, individuals sharing their success tales, corporations, and different bloggers in your area of interest.
One thing much like an interview, however this time you’re getting a variety of individuals (three or 4) on the road or Skype, and provides them a subject to speak about. After all, you document all the things so you’ll be able to share it along with your viewers afterward. This type of speak is extra targeted on a selected subject somewhat than on the individuals taking part within the speak. This can be a good concept when you’ve got the chance to persuade a few influential individuals in your area of interest to participate in it.
As a way to pull this one off you want an engaged viewers, or good advertising. The primary concept is that first you announce you’ll be conducting a teleseminar on subject X and provides individuals a hyperlink the place they’ll join it. Then when the time comes you give the seminar to a reside viewers. After all, you can even document it and share as an mp3 afterward.
The preferred manner of operating a teleseminar is to concentrate on a how-to subject. It ought to be one thing you’ll be able to clarify to your viewers—one thing that’s actually essential to them, but it’s not really easy to grasp alone.
Video weblog posts
47. Speaking head video
All video submit sorts on this record have one factor in frequent: after getting the video made you’ll be able to embed it in a traditional weblog submit, or share it along with your viewers as a video podcast.
Now, the speaking head video. It’s the best video to make. What you mainly do is sit in entrance of a digicam and speak about one thing. One of the vital well-known examples is Gary Vaynerchuk and the posts on his private weblog. After all, the subject must be fascinating if you wish to have any type of influence, and it’s a must to be comfy with the digicam—one thing many individuals discover difficult at first.
Screencasting is one other title for recording what’s taking place in your display screen. It may be completed with software program referred to as Jing, for instance. It’s a really easy-to-digest manner of giving a tutorial on some technical issues, like organising WordPress or doing one thing in Photoshop. Typically it’s a lot simpler to do a screencast than clarify such issues through textual content content material. Often the identical quantity of knowledge will be delivered in a five-minute screencast as in 3,000 phrases of textual content. And the issue of you being uncomfortable with being in entrance of a digicam doesn’t apply right here, so it’s really simpler to make.
49. Presentation video
That is mainly a type of screencast. Nevertheless it’s made by first making a PowerPoint presentation (in fact, you should utilize different software program too), then firing it up and recording all the things whilst you speak the viewers by way of the presentation. It’s very simple to make and the outcomes will be nice attributable to among the PowerPoint’s fancy options.
Nothing new right here, besides this time you’re not writing or recording audio, however taking pictures a video as an alternative. Video interviews all the time look extra skilled as a result of they’ve that TV-like really feel to them.
51. How-to video
Capturing a how-to video is a good suggestion in case you’re in a distinct segment the place it’s simpler to really present one thing than it’s to explain it with phrases. The guitar area of interest is a superb instance. It’s a lot simpler to point out individuals easy methods to play a selected chord than it’s to explain this to them. The primary drawback right here is that it’s a must to be comfy with being in entrance of a digicam. Should you’re nervous, individuals will discover.
Much like teleseminars, webinars use video as the principle medium. Apart from that, the identical guidelines apply.
The ultimate recommendation I need to provide you with on this submit is to recycle your content material. Now, what do I imply by that? At any time when it’s doable and makes precise sense, attempt to take a bit of your content material and repurpose it by turning it into a special medium.
For instance, you will get your movies and mp3s transcribed after which share them as an everyday weblog submit. You can even go the opposite manner round: create an article first, then flip it right into a script, and ultimately shoot a video and add it to your YouTube channel. One other concept is to take your e mail e-newsletter collection, learn each version out loud and share the entire thing as an audio podcast on iTunes. I’m certain you get the thought by now. As you’ll be able to see, the chances are infinite.
What’s in your record? Do you have got any fascinating weblog submit kind concepts you need to share? What’s your favourite kind? Converse up within the feedback: your enter is greater than welcome!
Karol Okay. (@carlosinho) is a 20-something 12 months outdated net 2.0 entrepreneur from Poland and a grad scholar on the Silesian College of Know-how. He hates to do conventional enterprise however loves to coach capoeira. Tune in to get his advice on blogging and starting an online business.