‘Ask for Ellen’ launches to supply free crumpets this summer time

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Isobel Lawrance


14th Jul 2023

Studying Time: 2 minutes

‘Ask for Ellen’ launches to supply free crumpets this summer time

The varsity holidays may be daunting for folks. It’s a time of nice enjoyable, high quality time with the youngsters and wonderful reminiscences. However all of this could really feel overshadowed by the price of residing persevering with to chew. 

Being away from faculty means free faculty meals are placed on pause and prices can stack up for folks. Meals, vitality and leisure prices for six lengthy weeks can put a pressure on our wallets. Beforehand, Morrisons partnered with Heinz for the marketing campaign ‘Ask for Henry’, the place individuals may get a free meal of a jacket potato and beans. Now, Warburtons has partnered with the grocery store large to launch ‘Ask for Ellen’, to present help to households all through the college break. 

Ask for Ellen

Merely ‘Ask for Ellen’ at any Morrisons’ café and you’ll obtain a portion of two normal crumpets, with butter and jam without spending a dime. No questions requested, simply scrumptious meals for you and the youngsters. The initiative is called after founder Ellen Warburton, who established the model in 1876. 

Ask for Ellen runs from seventeenth July to thirteenth August and will probably be out there to everybody, all day, each day. T&Cs apply. Morrisons will even proceed to spoil its Children Eat Free initiative in its cafes, the place little ones can obtain a free meal with the acquisition of an grownup predominant, value £4.49 or extra. 

The Warburtons Basis 

New analysis by The Warburtons Basis, discovered {that a} staggering 64% of fogeys are fearful in regards to the elevated prices of their youngster being at house for the summer time. The survey of 1,000 dad and mom of school-aged kids, additionally discovered that oldsters assume the college holidays will price them virtually £200 additional over the six-week break, on account of childcare and household actions. 71% of respondents stated they are getting ready themselves to purchase extra snacks than regular to plan for day journeys and actions to maintain kids ate up the go. 

The analysis additionally revealed the added monetary strain dealing with households as faculties break up for the summer time – when questioned in regards to the typical six-week break, 58% of fogeys prompt they should take care of extra childcare prices as they juggle work and their youngsters. 

Chris Sturdy, Morrisons Café Shopping for Supervisor, stated:

“Supporting our prospects throughout the faculty holidays is extremely vital to us as we all know that many households fear about catering for extra meals which might be normally lined throughout the faculty time period time. We’re subsequently happy to be partnering with Warburtons this summer time and providing our prospects two toasted crumpets, with butter and jam after they go to a Morrisons café and Ask for Ellen.” 

Jonathan Warburton, Chairman of Warburtons, commented:

“While the summer time holidays supply an opportunity for households to take pleasure in time collectively, we all know that the truth may be very completely different for a lot of households. Because the cost-of-living disaster continues to place strain on family budgets we wished to supply slightly to help to households by means of the vacations. With the ability to assist households throughout the nation is as vital to us immediately because it was to Ellen Warburtons again in 1876.” 




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