Ought to You Weblog for Cash?


I communicate with bloggers on daily basis who’ve heard the tales of blogs that make massive {dollars} and who need to attempt to make an earnings from running a blog additionally. One of many items of recommendation that I try and convey (and I’m afraid it doesn’t at all times get by way of) is that it’s price pausing, earlier than operating out to slap adverts in your weblog or selling each affiliate deal accessible, to ask your self whether or not creating wealth out of your weblog is best for you.

Whereas this may appear to be a foolish query to some (what’s flawed with incomes cash?) I believe it’s price a minimum of asking your self the query

“Ought to I weblog for cash?”

As a result of, not each weblog is suited to running a blog for cash.

Does it Match with Your Weblog’s Objectives and Targets?

For me, a number of the recommendation that I’ve given on this collection of blogging for beginners comes all the way down to figuring out some objectives, technique and imaginative and prescient to your weblog (I’ve written extensively on strategic blogging right here so gained’t unpack this now). There are a lot of the reason why individuals weblog and the motivation of cash is only one of them.

Right here’s a number of the responses I had after I requested why individuals weblog:

  • ‘I weblog for leisure functions – to assist me loosen up’
  • ‘I weblog as a part of my plan for world domination’
  • ‘I weblog to assist me promote my ebook/enterprise’
  • ‘I weblog to maintain a file of the life and instances of me’
  • ‘I weblog as a result of I need to assist others’
  • ‘I weblog to as a result of I’m lonely and need to join with others’
  • ‘I weblog to choose up cute ladies/guys’
  • ‘I weblog as a result of it’s enjoyable’
  • ‘I weblog as a result of I need to construct profile – I need to be recognized’
  • ‘I weblog to make a dwelling’

Now there’s nothing flawed with running a blog for multiple motive – however bloggers contemplating including earnings streams to their blogs want to contemplate the implications that blog monetization in all its different forms MIGHT affect their different objectives.

Let me share some situations of actual instances that I’ve come throughout (no names given) the place placing adverts on a weblog wasn’t a good suggestion. If I had been a betting man I’d say that they signify the story of many bloggers and that others might add extra situations:

State of affairs 1: Enterprise Blogs – I bear in mind one blogger who added contextual promoting to their Enterprise Blogs (blogs which had major objectives of selling a enterprise’s companies) solely to seek out that the adverts that had been served to their blogs had been for different companies of their subject who they had been competing with. Whereas they might block a number of the adverts they discovered that extra adverts changed them. In the long run they felt it was higher to take away the adverts and hold the deal with themselves.

State of affairs 2: Reader Uproar – One other blogger who I’ve been speaking with just lately advised me the story of the day she added impression primarily based adverts to her weblog and created a mutiny amongst her readers who had been indignant that she’d gone that route. Whereas on some blogs reader possession should not very excessive, there are different blogs the place for one motive or one other that readers take nice offense to bloggers altering the foundations midstream – particularly in relation to adverts. Relying upon the neighborhood ranges and the best way you introduce the adverts you’ll be able to find yourself dropping readership and it’s essential to think about whether or not the advantages of the earnings will outweigh the prices of fewer readers.

State of affairs 3: Cash Obsession – Maybe one of many saddest examples that involves thoughts is of a blogger who had been operating a extremely fascinating and fairly profitable weblog (I wouldn’t name him an A-lister however he had a small loyal following) who received bitten by the ‘cash from running a blog’ bug so badly that it ended up killing his weblog. Finally he ended up deleting a number of his archives (those that had no earnings incomes potential) and slapping so many adverts onto his weblog that it was laborious to seek out any content material. He ended up solely ever writing on matters that he thought had been ‘earners’. In doing so he misplaced the overwhelming majority of his readership and ended up with a fairly poor weblog. Greed took over.

State of affairs 4: Poor Conversion and Muddle – Quite a few bloggers come to thoughts who’ve introduced that they’re fed up with adverts on their blogs largely as a result of the payoff has not been price giving the area over to the adverts. Adverts do add one other factor of muddle to your weblog and if the conversion isn’t ample they’ll appear fairly pointless. This varies from blogger to blogger and typically comes all the way down to the kind of advert chosen and the subject that they’re writing about – but it surely’s one of many foremost causes I see bloggers taken adverts off their blogs.

State of affairs 5: Repute – My final instance is of a blogger who was running a blog to construct his personal repute in an trade. He’d been running a blog for various months and was slowly develop into higher recognized (though had a solution to go). His downside began when he began selling affiliate merchandise that he’d had no data of and which (he later discovered) had been really ripping individuals off. In doing so he ended up doing the precise reverse to what he’d got down to do – he destroyed his personal repute.

I’m conscious that this put up has a considerably adverse tone to it and don’t need to disillusion readers an excessive amount of. On the flip facet of those tales of bloggers who discovered that running a blog for cash just isn’t the reply for everybody are many extra tales of bloggers who’ve discovered methods to complement their earnings by way of running a blog (and even a number of tales of bloggers who now weblog full time).


If you happen to do need to construct a worthwhile weblog and rework your running a blog pastime into an income-generating enterprise, then I might strongly counsel you take a look at my “Four Pillars of Blogging – Make Money” Course. This course encapsulates my sensible expertise creating wealth running a blog for the previous 20 years and takes you thru:

  • The numerous and various methods to become profitable running a blog
  • Easy methods to create your individual monetization technique and
  • What to deal with first to develop your income streams

Should You Blog for Money?

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